Affiliate Marketing is a sort of performance-based marketing in which a company or business awards a single or several affiliates for each visitor or customer brought by the affiliate’s own marketing endeavors. The definition of the word “affiliate” is to be associated/involved with others. So, we can see that Affiliate Marketing directly means that many people are advertising/promoting something, like a particular product or service, in their own different ways.
Affiliate marketing at its very core is about relationships, a relationship between three types of parties, which are – the Advertisers, the Publishers, and the Consumers. The Advertiser might be a company selling a product like electronic goods, plane tickets, fashion wear or mechanical parts, or an Advertiser might even be an insurance company selling policies, in the vast world of Affiliate marketing. The Publisher (also known as ‘the affiliate’) is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. And finally, the Consumers are the general people who see the promotions and advertisements of the products or services provided by the Advertisers and given by the Publishers. This is the very basics of Affiliate Marketing.